Normal
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About Normal

Making Crypto Feel Normal

At Normal, our mission is to make crypto normal — starting with a savings account that pays real yield, works for everyone, and puts you in full control of your money.

Founded
2022
HQ
Chicago
Team
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Normal team at Meridian
Total Value Locked
$1,428,629

— Backed & Built With

Trusted by the best

Infrastructure, security, and capital partners that share our conviction in open finance.

— Our Principles

Core Values

Five guiding principles that keep us focused on making crypto transparent, secure, and genuinely useful.

Keep Crypto Human

Remove complexity, speak plainly, and design for real people — not power users. Every screen, every error message, and every transaction should be explainable in a single sentence. If your parents can't use it, we're not done.

Security First

Audited contracts, battle-tested code, and 24/7 monitoring on every deployment. Halborn reviews every release before it touches mainnet. We treat your savings with the same seriousness you do — because cutting corners on security isn't a tradeoff, it's a failure.

Permissionless Innovation

Build composable primitives that anyone can extend, fork, or build on top of. Open SDK, public smart contracts, MIT-licensed components. We believe the best financial infrastructure is infrastructure no single company controls.

Community Ownership

NORM token holders create and vote on every proposal that shapes the protocol. No backroom decisions, no surprise upgrades. The roadmap belongs to the people using the product — we're here to build what the community decides.

Data > Hype

Let on-chain metrics guide every product decision. We don't ship features because they're trending — we ship them because usage data says users need them. Hype fades. Real yield, real volume, and real retention don't.

— The Team

Meet the Crew

A small, focused team building the future of everyday crypto finance.

Justin Benjamin

Justin Benjamin

Founder & CEO

Justin designed products at Bitcoin of America and CoinFlip before starting Normal. Crypto investor for 7+ years, BS from Northwestern.

Amit Anand

Amit Anand

Head of Marketing

Growth strategist with deep roots in Web3, driving Normal's brand and community across every channel.

Jake Penzato

Jake Penzato

Creative Director

Visual storyteller shaping Normal's design language — from brand identity to product UI.

Niko Gorjan

Niko Gorjan

Front-End Lead

Grew up in Slovenia, CS degree from FERI. Built a reputation for clean, component-driven React code across international clients before joining Normal.

Jay Malve

Jay Malve

Full-Stack Developer

Full-stack engineer bridging smart contracts and polished UIs — if it ships, Jay probably touched it.

Anthony Benjamin

Anthony Benjamin

Business Development Lead

Forging the partnerships and integrations that expand Normal's footprint across DeFi and beyond.

John Reyes

John Reyes

Intern

Lending a hand across ops, research, and content — bringing fresh energy and curiosity to the team.

Zeal

Zeal

Chief Doge

Official mascot, morale officer, and the most photogenic member of the Normal team.

— Our Founder

Our Founder

The person behind the vision — building the savings account crypto always deserved.

Justin Benjamin

Justin Benjamin

Founder & CEO

We're not building a wallet. We're building the bank account most people wish they already had.

Justin formerly designed products at Bitcoin of America and CoinFlip — two of the largest crypto ATM and exchange networks in the US. He has invested in crypto for 7+ years and holds a BS in Learning & Organizational Change from Northwestern University.

He started Normal after realising that DeFi's best yields were locked behind interfaces built for traders, not everyday savers. His goal is simple: take the complexity out of on-chain finance and put real, sustainable yield in the hands of anyone with a phone.

7+

Years in crypto

— Culture

Moments That Matter

From impromptu coffee runs to cross-team hackathons and Meridian conferences — these snapshots capture the energy, laughter, and collaboration that fuel our day-to-day.

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Make crypto normal.

Join thousands earning yield, sending money globally, and keeping full custody of their funds.